30 Content Marketing Ideas for Niche Leaders

As an online entrepreneur, your daily task list is often filled with content creation. In order to get organic traffic to your site, you have to fill your blog with valuable, comprehensive information that Google and human visitors will appreciate.

Once you build a list of targeted subscribers, it’s your job to nurture them through their journey of success with frequent emails that serve to educate, inform, and assist them with their needs.

If you’re using social media platforms to generate free traffic, you’ll need to come up with content ideas regularly, and in some cases even multiple times per day. This, of course, is only applicable if you plan to be strategic and competitive in the marketplace.

Many Internet marketers do all of these things with a half-hearted approach, often disappearing on their audience frequently or allowing competitors to take the lead in serving the same demographic with consistent content.

Below, you are going to find thirty content marketing ideas you can use in your business that will help you whenever you feel at a loss for fresh content concepts. These options will work in just about any niche, and you can use them again and again and even repurpose the content that you create so that you get more mileage out of it.

1.Tie Some Sort of Emotional Element into Your Niche Topic.

Emotions are a great thing to weave into your content, and you get a good response from readers whenever you use it. It conveys to them that you understand what they’re going through, and this builds a loyal bond with you.

One way you can use this content method is to watch for common patterns in the language they use. For example, they might describe themselves as worried in the survival niche, frustrated in the weight loss niche, and overwhelmed in the Internet marketing niche.

Writing content about the emotions they often experience allows you to not only connect with them about it but offer advice on a remedy for it. This type of relatable content is perfect for using storytelling, too.

So let’s say your audience frequently talks about overwhelm as online entrepreneurs. Write a piece of content about beating overwhelm and start out by painting a picture for them of how they might feel, react, and how that emotion might impact their journey but then give them advice on what to do about it.

For example, when someone feels overwhelmed, it might actually paralyze them to the point where they’re unable to accomplish any work because they are overthinking everything they have to do – and you can share advice about how to break overwhelming tasks up into mini-steps that are not as overwhelming.

2. Give Some Advanced Tips for Your Followers

For today’s content, you need to remember that not all of your readers are going to be on the same level in their journey. Some of them are going to be newbies, but others will be more advanced.

Today, take time to give some tips for those who are a little farther along in the process so that they don’t feel as if they have outgrown your advice. You can always craft this so that even those who are not yet at that point will appreciate reading it and knowing that this is what they need to do when the time comes.

3. Deliver an Assessment for Your Niche.

Assessments are always fun and interactive, so they make a great content piece to send out to your readers from time to time. You can use these in emails, on your blog, and on social media.

Some social media platforms will have things like this built in, such as a poll that you can create to survey your followers. You can also use tools like SurveyMonkey to get feedback from your audience and allow them to give their input.

There are many other types of assessments, such as quizzes or worksheets that you can give them. This not only helps you get answers as to what you need to be teaching, but it also helps them take time out of their day to analyze where they’re at and what they need to be doing.

When you create an assessment, and you send it to your list or publish it online, you want to let them know why these questions are important and how it can ultimately help them in their journey.

4. Share the Results of the Assessment and Discuss the Results.

Once you publish a piece of content with an assessment built in, you don’t want to leave participants hanging and not allow them to see what the result was. Gather as much information from the assessments as possible, and then create a separate piece of content as a follow-up.

For example, if you are in the Internet marketing niche and you sent a survey out to your list and published it online asking about how people got traffic to their website, you might find that the majority are using social media platforms.

The second most popular option might be search engine optimization. And the third could be paid advertising. Give them some feedback about how things ranked, and then start a series or at least create one piece of content that covers your tips for each of these top-ranking options.

If you’re a quiz assessment or survey asked for problem areas from participants, take each one that was provided and create a separate piece of content that delivers a solution for their struggle.

5. Create an Unboxing or Personal Review of a Product You Purchased.

Anytime you can create a personal review of a product that you spent money on, this goes over well with your target audience. It’s much more reliable to them than something you just chose to promote as an affiliate in exchange for a commission.

Whether you are doing a review using text or video, unboxing the product and going through it from start to finish is a piece of content your readers will appreciate. Unboxing isn’t just reserved for tangible products that you get in the mail.

If you are purchasing a digital course, for example, you can do a digital unboxing where you talk about the purchasing process, such as what you saw in the funnel, and then discuss the delivery and receipt of the product digitally, what you found when you opened it, such as unexpected bonuses, and so on.

You have to be careful when you are doing things of a product that you don’t give away too much information. Instead, you want to talk about your experience in general and whether or not it was easy to navigate and get help with if applicable.

6. Talk About How AI Might Help Them in the Niche.

Artificial intelligence (AI) is a tool that is not only useful for Internet marketers, writers, and other creative industries. It’s also beneficial in many other niches. This is something that consumers are fascinated with and are hearing about on the news and on social media quite often.

One thing you can do as a niche leader is talk about how AI tools can help them with their niche. For example, even in the knitting niche, there was a woman who used AI to create patterns for little animals.

The tool created animals that were hilarious looking and not realistic, and she created the crafts from the patterns anyway and started an entire business from it but in every niche, AI can help in some way.

In weight loss, you might teach them how to create a personal fitness or nutrition plan or help them with meal prep plans. In the survival niche, you might have AI help them develop a plan for managing their resources or predicting the most likely threats or risks.

7. Write a Book Buying List for Your Niche Audience.

Books are something that many people love to read to improve their skills and knowledge about a particular topic. So regardless of what niche you are teaching, there are probably some nonfiction books published that you can recommend to your audience.

You can either go to the bestseller list and pick a few to review, or you can simply report the most popular books for specific purposes. For example, in the Internet marketing industry, you might want to recommend books about sales copy that will help them with a specific skill, or you could recommend books about leadership and being a go-getter.

8. Discuss a Wish List for Your Niche for Things You Think Would Help.

In just about every niche, there are things we wish existed to help us achieve our goals. These may or may not be something that can be created in the future. But it’s fun to talk about things we want to have for the sake of convenience, and then you can give your readers options on what they can do instead or until that type of technology or strategy is invented.

For example, in the dog niche or any other pet niche, humans are often wishing that they had some sort of translator to interpret what a dog is trying to say different. There are gadgets on the market that claim to do this, but nobody knows or assumes they actually work.

However, not only can you talk about this type of wishful technology or gadget, but you can also give them advice on how to interpret what their dog’s needs are by looking at their body language and other cues so that they can meet the needs of their pet.

9. Talk About How Confidence Can Have an Impact on Your Niche Topic.

Confidence is simply a level of self-assuredness that is projected to other people, and often used to get yourself through precarious situations. For today’s content, create a piece about how confidence is going to have a positive or, if there’s a lack of confidence, a negative impact on their journey.

For example, in the Internet marketing industry, confidence can have a direct impact on whether or not they become good decision-makers and whether or not affiliates feel comfortable sending their subscribers to them.

It allows online entrepreneurs to power through setbacks and failures and continue working until they have achieved the goal they were originally pursuing. In the weight loss niche, confidence can motivate you to go to the gym and stay focused on the lifestyle you want to achieve.

Even in the survival-prepping niche, a lack of confidence is going to cause you to put yourself in circumstances that may cause danger to your family. You have to be able to make decisions quickly and adapt without second-guessing yourself whenever needed.

10. Create a Challenge for Your Readers That They Can Participate in.

Your readers like to have an invitation to participate in certain events that help them grow. Creating a challenge that they can take part in on your blog or in a group, for example, is a great way to provide content regularly that also offers social proof to others who are sitting on the sidelines.

You can come up with a challenge of any type, from a one-day or one-task challenge, two a one-week or one-month challenge. Think about the tasks that your target audience is having trouble implementing on their own and then create a challenge that gives them step-by-step information about how to do it.

If everyone can do it together, it builds a community on your site and shows each of the participants that others are following your advice and that you’re all making progress together.

So you might do a 30-day HIIT challenge for weight loss, a healthy meal prep or keto challenge, a 30-day challenge for mindful living, or a 30-day challenge to save money or spend less on something specific.

11. Discuss Special Certification or Education That Can Help in Your Niche.

Right now, you are serving as the leader and informer to your target audience. But ideally, you’re going to help your readers learn how to help themselves, too. You can do this by creating a piece of content that talks about some sort of certification or education that they can adopt to get further in their niche.

You might talk about the different types of classes, courses, or certifications that are available in a niche. And then discuss the benefits of them, where to go about taking them, and what to look for.

For example, in the survival niche, you might teach people to take some sort of first aid or CPR course. There are also some survival skills trips you can schedule where they teach you things like how to start a fire, how to purify your water, and so on.

In the weight loss niche, someone may want to go the extra mile of getting a certified personal trainer certification or some sort of nutrition and wellness certification so that they know how to better manage their own life.

12. Write About Burnout and Frustration in Your Niche.

Most journeys are not a straight line from beginning to end. Regardless of what niche you’re in, there are struggles along the way for your audience. Sometimes, people end up so frustrated or burnt out trying to achieve their goals that they want to quit.

Today, create a piece of content that addresses this situation and gives them direction and hope instead. For example, at the height of their emotional burnout, they might see things as doom and gloom.

Your content can help them look at things realistically and not so negatively. You can also give them a plan to prioritize work-life balance or self-care and develop a support system for when they are feeling this way.

13. Whip Up a Beginner’s Checklist or Cheat Sheet for Your Audience.

A great piece of content that you can send out today is a checklist or cheat sheet that is specifically made for beginners. We previously addressed how you should create content for your more advanced audiences, and you should do the same for your beginners as well.

Think of a task that newbies often get confused about, and whip up a one-page, printable checklist or cheat sheet that will help them begin implementing the tasks quickly and easily.

You can use a tool like Canva and create beautiful printables or digital items like this for your readers. For example, you might have one in the weight loss niche for a certain workout routine or meal planning process.

In marketing, you might have a checklist for when you create new content, starting with the goal moving through brainstorming and outlining, creating and editing, and finally the publishing process.

14. Simplify Something Complex Into Casual Steps for Your Readers.

For today’s content, you’re going to take a concept that is usually one many people in your niche avoid because it’s confusing and distill it down into a series of casual steps using common language that your readers will understand.

In the Internet marketing industry, this might be a topic like paid advertising, search engine optimization, or data analytics. Make sure you define the words you are using and go over every step as you distill the information down for them.

After giving them a simpler definition, be sure to provide examples that help showcase ideas and clear up confusion. Don’t just tell them how to do something, but why, too. And cover any misconceptions or myths associated with it as well.

15. Discuss a Decision That Has to Be Made in Your Niche and How to Make It.

In almost every niche, decisions have to be made by your audience, and they look to you to help guide them in the right direction. Today’s content can take one or more of these decisions and discussion options.

So for example, in the weight loss niche, readers need to decide what nutritional plan they want to be on, as well as an exercise regimen. They have to decide on their goals, too.

In the survival niche, they have to decide what to prioritize in terms of supplies, what form of self-defense they want to implement, and where they plan to bug out in the event they have to leave their home.

Internet marketers have tons of decisions to make – from what niche they choose to the business model they plan to be in, who they’ll network with, how they’ll monetize, and more.

16. Find an Inspiring Item to Share with Your Readers Today.

Facts and advice are fantastic to give your readers, but inspiration is always a welcomed addition when it comes to the content they get from you. Pay attention to stories published online and in the news that you can share with your followers as curated content.

Or, share an inspiring story about yourself, a colleague or one of your subscribers, with their permission. When someone has overcome an obstacle, this serves as a great piece of content for your audience.

17. Host a Giveaway Event or Contest Based on Engagement with Your Content.

Emailing or posting to your online platforms about an event or contest you’re hosting is a great way to generate a buzz. Giveaway events can be something you offer in exchange for contact information.

A contest might be something fun that you do with user-generated content, like picking a winner from recipe submissions or having everyone submit a blog post and selecting the one that did the best job of optimizing it for search engines and readers. Get people to share, like, and comment on the content with their entry and this helps your own content gain viral momentum.

18. Address How Others Can Impact Their Journey in the Niche.

Sometimes, the people who follow you will have interactions regarding the niche topic that can be good or bad. For example, you might discuss how family can be supportive or unsupportive, a distraction, or respectful of your time.

In the weight loss niche, you might have a spouse or family who tries to derail your success with temptations, or someone who is cheering you on and even altering their eating habits to support you, so writing about these scenarios gives your readers insight about surrounding themselves with helpful people.

19. Tell Your Readers About Some Apps They Might Want to Check Out in Your Niche

Apps are tools that can help your audience achieve their goals. It can keep them on track, measure progress, give reminders and help with planning purposes. So you can create a piece of content that introduces and discusses the best apps for their needs.

You can go to Google and type in your niche and the apps and see what’s available. Download them and see which ones are beneficial enough for your audience before sharing them.

20. Give Readers a Creative Approach to Something in Your Niche.

For most topics, everything is already published online about how to do things. But you can come up with some twists or strategies that are off the beaten path and share them with your readers.

For example, do some brainstorming and research about unusual ways to build a list that isn’t so common, and tell your readers about it. If you implement it and see success, that’s even better than just telling them about it.

21. Talk About Certain Demographics in Your Niche.

You might have built a broad audience with your online efforts. Whenever you need to come up with fresh content, drill down a bit and single some of your audience out. For example, with Internet marketing, write a piece just for the seniors who follow you, or those involved in freelance work.

Discuss their journey and give any specific tips you can offer just for their needs. You can single certain groups out for segmenting on your list and do this for each demographic, too.

22. Use a Template to Create an Infographic for Your Niche and Share It.

Infographics are a great piece of content to publish or provide to your followers. This is a visual resource that reminds them of the flow of information or process they need to implement something.

Many people like to use templates on platforms like Canva to develop high-quality infographics their readers can Pin on Pinterest or share and save for whenever they need to reference them.

23. Find Someone to Interview as an Expert for Your Niche.

Competitors make great content resources if you can get them to agree to an interview. Sharing your audience doesn’t sabotage you – in fact, it makes you look like more of a leader because you’re able to bring people on board to offer new insight or different angles.

Before reaching out to anyone, have a list of questions and approach them with the idea and offer to include a byline link to their site. Allow them to write or do a video or audio interview with you for your audience.

24. Give Readers Insight Into How Your Thought Process Has Changed Regarding the Niche.

When you first started out in your niche, chances are you had some very strong opinions about how things should be. It’s interesting to your readers to show how your way of thinking has evolved.

For example, you may have been adamantly against using one-time offer upgrades, but later understood the benefits involved for customers, affiliates, and yourself. Tell why you changed your mind, and any effects it’s had on your life.

25. Get Personal and Be Off Topic for a Day.

Sometimes, it’s a good idea to just talk about something else. Not every piece of content you share has to be about the niche topic. This is especially true if you’re trying to build a bond with your audience.

They might want to know about what else you do in life. Your primary niche might be Internet marketing, but what do you enjoy in your downtime? A piece of content like this gives them a well-rounded view of the type of person you are.

So don’t hesitate to periodically send out an email talking about lessons you’ve learned in life that have nothing to do with your niche topic, or personal struggles you’re going through – or a goal you achieved that was irrelevant to your main topic.

26. Use a Keyword Tool and Drill Down to Find an Interesting Long-Tail Keyword Topic for the Day.

Sometimes, it’s fun to just roll a dice and see what comes up for content. Use a keyword tool to help you pinpoint an idea you haven’t considered for the day. Start with a broad phrase like “affiliate marketing.”

Then drill down with your tool and go to affiliate marketing beginner. See if you find something on that level, like affiliate marketing for beginners on Pinterest, and cover that for the day – or keep drilling until you find something unique.

27. Go Over the Terminology for Your Niche for Beginners.

Terminology is something many people struggle with in a niche. They often feel stupid asking questions about what something means, and often won’t even look it up on their own.

You can create a piece of content today that provides a glossary of common words in your niche, or simply take it one at a time. For example, in the weight loss niche, you might take a day to cover what Macronutrients are and give tips about them, or in marketing, you might cover what ROI means in depth.

28. Share a Favorite Podcast, Episode, or Audiobook with Your Readers.

More people are listening to content than ever before. Most marketers only send out links to print or digital books and sometimes a video. You should meet the needs of all of your audience, so seek out a good podcast (or single episode) or full audiobook they might enjoy.

Talk about what it’s about, why you started listening to it, and what your thoughts are about it, and invite them to give you feedback when and if they listen to it on their own time, too.

29. Write a Piece of Content Addressing a Myth or Rumor in Your Niche.

There’s always a lot of disinformation in just about every niche. You’ll spend your time as an online entrepreneur dispelling rumors and clarifying the truth for your readers. Today, go over a common myth such as “the best way to lose weight is to eat 800 calories a day” or “you can lose fat just in your ab area with certain exercises” and set the record straight.

30. Research a News Article in Your Niche and Report It to Your Readers.

Go to news sites or a search engine and look up your niche topic today. You want to find the latest news in your niche and report on it for your readers. For example, if you’re in the anti-aging niche, you might find a recent article about how scientists used AI to pinpoint three chemical compounds that can target faulty cells and improve memory or halt the disease.

Discuss the news, and what it means for the niche readers, and give your take on the information – positive or negative. Being able to provide content that touches on breaking news will set you apart and make people look forward to opening your emails and visiting your blog and social profiles regularly.

Coming up with new content ideas doesn’t have to be daunting. You can select one option from the list above and create multimedia versions to go across various platforms and then recycle the ideas for something fresh the next time!